Early Days

Rafael Kramer is a young entrepreneur from Switzerland, where he started his journey at the age of 13. During the COVID lockdown, bored with the restrictions, he went on YouTube and searched for how to make money online.

It was then that he found Buildbox. With no coding experience, Kramer started making mobile video games by drag-and-dropping elements within the program.

The DaBaby Incident

At 14, Kramer came across a popular TikTok trend and decided to make a meme game out of it.

He saw the viral video with the singer DaBaby with a car for a head and thought of creating a similar game.

He worked through the night and managed to publish the game on the App Store. He posted the link and the game on his TikTok account, which had a couple hundred thousand followers.

The video spread fast, and downloads followed close behind. From there, word of mouth took over. Kids showed the game to friends, tried to beat each other's scores, and saw it climbing the App Store charts, which pulled in even more downloads. The monetization method was straightforward: every time the player lost, a video ad showed up, and if the player wanted to continue playing, he or she would have to watch it. Kramer only earned around 10 cents per download on average, but with millions of users, the profits were substantial.

Scaling With Creators

Kramer started working with various creators who helped promote his games. He would offer them a 50:50 partnership and try to make them his collaborators.

Kramer's next app was Debloat AI, a looksmaxing app which makes your face less puffy. The app got around 40,000 users, and it picked up fast in its early stretch.

It went viral on TikTok after cheap paid ads and a few faceless user-generated content creators, who promoted the app on a cost-per-view basis. It was eventually sold as well.

Later, Kramer launched an AI relationship coach app called Amanda AI. The app took screenshots of texts from users and told what their significant others were thinking.

The AI Influencer Playbook

In 2025, he launched his next project, FaceKit, which would ultimately become his most successful one.

The application uses the user's phone camera to scan their face in 3D and give advice on skincare, water intake, and workout, based on the symmetry of the face.

He got the idea for the app after watching a TikTok account showing someone's face changing dramatically from one video to another. The account, which had 14 million views, turned out to be fake.

It was built on an AI, and when Kramer contacted the creator, he asked him to collaborate. Today, instead of real influencers, the company uses dozens of AI influencers.

Published on MegaloMail by megalo.me