Early Days

Evan Yadegari has been finding ways to make money since he was five. He traded Pokemon cards on the bus and sold them at eight. Then, he began creating games on Roblox. Along the way, he also tried sports cards and dropshipping. Although he didn't make money from most of these, it didn't bother him.

At 12, He started creating content for a game site called Totally Science, which his older brother, Zach, had built and sold. He grew that account's subscriber base from about 30,000 to 100,000, leading to a profit of $1k a month. After that, Evan launched his own site, Evan Club, which attracted around 500,000 followers and generated over $10k in profit.

Evan watched his brother launch a product called Cal AI, which became a big success and was sold to MyFitnessPal.

One night, Zach encouraged Evan to start making apps in Swift. Evan downloaded Xcode, watched YouTube tutorials, and used ChatGPT model to teach himself.

His first app was Problem Pal, an AI tool that helped students solve homework from a picture of it. It took about six weeks to develop, and while it had a slow start, it eventually hit about $2k a month.

Building Locked

Evan's friend mentioned difficulty staying on track and motivated, so Evan created a habit tracking app called Locked. Users could level up by choosing characters and earning XP as rewards.

Locked charged users $30 a year or $7 a week. Those who attempted to cancel during the paywall were offered a cheaper alternative.

The app began generating good revenue. In its first month, Locked made $2,000, then $2,500 in the second month, and $6,500 in the third. By month four, earnings reached between $14,000 and $15,000, marking the peak revenue for Locked.

Takeaways

Evan used influencer marketing to drive most of Locked's growth. The best results came from content creators focusing on self-development, fitness, and daily vlogs.

Jeremiah Jones' post promoting Locked garnered about a million views across platforms and brought in $3,000. It was also responsible for Locked's first $1,000 day and its first day of 10,000 downloads.

The team included four members: Bryce Wagner, who managed influencer marketing and had previously scaled Overcomer to $60,000 a month; Jeremiah Jones, the content creator; Mustafa, who onboarded promoters for Locked; and Evan, who managed development and provided strategic guidance.

Building 10x.app

As the Locked app slowed down after its peak, Evan decided to move on. He hasn't sold it, and it remains part of his portfolio but is mostly forgotten.

Evan's latest project is 10x.app, which he co-founded with Blake Anderson and Timmy McKeegan. The name reflects its purpose: helping users turn their prompts into real applications in Swift ready for submission to the App Store.

10x launched in April 2026 and quickly earned $30,000 a year from its release. The company has kept adding features, including an in-app paywall editor, a tool for cloning existing apps and websites, and a one-click backend creation tool with a database and authentication system.

Evan calls 10x as the Shopify for apps, aiming to help people build apps without any programming experience. He is still young and has been a freshman in high school.